Simply Framed x Apartment Therapy

Apartment Therapy has been our go-to source for design and home improvement dilemmas for at least a decade. Without the DIY tutorials, shopping guides, and inspiring home features we've bookmarked and pinned from their site, our own apartments would be looking really sad.

A gallery wall with an abundance of Simply Framed White Gallery frames at the office of Gray Malin

Which is why we were so honored to present at Apartment Therapy's recent Maker Talk in New York. These regular gatherings feature presentations from designers, CEOs, and experts in a range of fields, and we were glad that easy, online custom framing was a topic Maxwell and team thought their viewers would be interested in learning more about!

Simply Framed founder Dara Segal presenting at Apartment Therapy's Maker Talk. The art on screen is "The World" by Paula Scher for 20x200.

Simply Framed's founder Dara Segal gave a great presentation on why she was inspired to start the business (in short: lots of bad framing experiences) and Apartment Therapy, in response, reviewed our service, rating their experience an A+:

It was so easy, I got notifications throughout the process letting me know how my baby art was doing, and it looks amazing in my gallery wall in my bedroom. Downside: the one gorgeous frame makes all the rest look sad. I guess this means I need to send something else to get a big girl frame!

It's true. Once you frame with us, it's hard to go back.

To see a video of Dara's presentation as well as Apartment Therapy's review of our service, click here. Special thanks to Simply Framed pal Margaret Riley King for the introduction!

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