MoMA Mementos, Our Frames
Posted by Liana Orenstein on Mar 28, 2019
We’ve had an absolute blast the past few weeks at The Print Shop Pop-Up at MoMA Design Store in Soho, helping visitors custom frame hard-to-find posters from artists in MoMA’s collection and prints by Kayrock Screenprinting.
Since visitors were encouraged to bring in their personal items for framing, we set out to inspire attendees and show the variety of pieces we can custom frame. So, MoMA Design Store chose an assortment of items that tell stories from the Museum, and we chose the perfect frames and mat styles for each piece.
Our display featured handwritten cards by Jimmy Marble to show our variety of mat styles, frame corners from our core collection and Simply Framed Black Label, and an assortment of Ephemera from MoMA, custom framed by us.
If you were unable to attend, don’t worry—just keep scrolling to see our display—featuring postcards, a bandana, coasters, and more—that we had the pleasure of custom framing for our display at MoMA Design Store.
Fortune Telling notecards by Marguerita Mergentime
4 cards floated in our Natural Gallery Frame.
Marguerita Mergentime (1894-1941) was an American textile designer known for creating striking prints and boldly colored table linens that redefined the sensibility of prewar 20th-century domestic life by adding pops of color and humor to homes throughout New York and beyond. These notecards were adapted from her Fortune Telling napkin series and are available at store.moma.org.
NYC subway map illustrated by Paula Scher
A page from Paula Scher’s illustrated notebook NYC Subway by Chronicle Books, floated in our Max Plexibox frame.
Paula Scher’s picture books of brilliantly detailed, highly personal city maps make beautiful gifts—either in their original form, or custom framed. This one, in particular, holds instant resonance for any New Yorker. Scher is an artist in MoMA’s collection, and she has also developed a brand identity for the Museum that employs prominent use of the MoMA logo as graphic device.
Vintage MoMA Holiday Card
Designed by Carl Laanes, matted in our Metal New School Frame in Silver Blackout.
MoMA has been producing original holiday cards designed by artists since the 1940s. This particularly eye-catching version is from 1967, and was designed by the artist Carl Laanes, whose work was featured in a 1970s MoMA exhibition. We love that, while the card may have been designed to celebrate the holiday season, its cheery color scheme and simple design allow it to shine year-round as framed art.
Herstory of Art coasters
Set of six, custom framed in a Graphite Metal Gallery Frame.
These whimsical coasters feature the famous faces of celebrated women artists: Frida Kahlo, Yayoi Kusama, Georgia O'Keeffe, Louise Bourgeois, Bridget Riley, and Marina Abramovic. The set is available at MoMA Design Store (and, yes, we’ll gladly custom frame it for you!).
Folded textile floated in our Black Gallery Frame.
This bandana was produced by MoMA Design Store inspired by the 2017 exhibition Items: Is Fashion Modern?, which featured 111 items of clothing and accessories that have had a strong impact on the world in the 20th and 21st centuries and continue to hold currency today (think: the Little Black Dress, the sari, the pearl necklace...and, of course, the all-American bandana).
New Yorker postcard
Reproduction of a photograph by Shelly Smith, floated in a Neon Lime Plexibox.
This postcard (currently available at the Museum Store at MoMA) is quintessential NYC, and we love the way our Neon Lime Plexibox contrasts with the classic black and white image of the historic New Yorker offices, as captured by photographer Shelly Smith.
MoMA Contact Sheet
Photograph custom framed full bleed in a White Gallery Frame.
This series of arresting images shows various people sitting on an Eames La Chaise lounge chair. The now-iconic chair (which was originally intended to be low-cost furniture!) is featured in MoMA’s current exhibit The Value of Good Design, which spotlights furniture designed in the 40s and 50s for design competitions held at MoMA. It is currently open until June 15.
Ed Ruscha OOF postcard
Island matted in our Natural Gallery Frame.
This postcard, which is available at the Museum Store at MoMA, is a gift-friendly reproduction image of Ed Ruscha’s OOF painting, an eye-catching work of art that brilliantly fuses iconicity with absurdity.
Have a work of art that you’d like custom framed? Get started today at simplyframed.com.