At Simply Framed, we’ve always believed that art belongs on walls, not in storage. Since 2014, our mission has been to make custom framing accessible and most importantly, easy. What started as a way for individual collectors to get their favorite pieces out of the closet has evolved into something much larger.
As we grew, we realized that framing isn’t just a finishing touch; it’s a vital tool for artists, interior designers, and commercial brands looking to create cohesive, grounded spaces. But as the projects grew in scale and complexity, we identified a missing piece of the puzzle: the art itself. Today, we are thrilled to announce that the search for that missing piece is over. Simply Framed and the Los Angeles-based art collective Visual Contrast have officially joined forces.
A Partnership Built on Design
This wasn't a sudden shift, but an organic alignment. Through our shared network of partners in Los Angeles, we began working closely with Visual Contrast and were immediately struck by their approach.
While Simply Framed was perfecting the "how" of framing and logistics, Visual Contrast was perfecting the "what." Visual Contrast creates art with materiality, environment, and narrative in mind. Their work doesn’t just fill a space; it defines it, drawing on everything from 19th-century traditionalism to modern sculptural textures.
Why This Matters for the Trade
By combining our two worlds, we’ve created an end-to-end solution for the B2B and design community.
- From Concept to Delivery: Visual Contrast provides the creative direction, curation, and artisanal artwork. Simply Framed provides the gallery-quality production, streamlined online ordering, and nationwide fulfillment.
- Elevated Products: For the "art people" at Visual Contrast, framing once felt like a hurdle. Now, it’s a highlight. By integrating Simply Framed’s high-quality mouldings directly into the creative process, the final product is more cohesive, specifically designed to complement the handmade quality of the art.
- Scalable Solutions: Whether you are designing a single residence, a multi-location boutique hotel, or a large-scale corporate office, we now offer a one-partner workflow. No more juggling multiple vendors or worrying about mismatched hardware and timelines.
New Perspectives, New Art
This integration also opens the door to fresh collaboration. Simply Framed’s extensive network of artists will allow Visual Contrast to offer hospitality clients styles and mediums they haven't explored before. Together, we are pushing the boundaries of what a "ready-to-hang" product can look like.
A Creative Partnership: Visual Contrast × Simply Framed Sale
To mark this new chapter, we’re hosting a special curated sale at the end of January, featuring Visual Contrast artwork paired perfectly with Simply Framed frames.
Unlike any of our previous sales, this collection is meticulously curated to reflect current design movements. You can expect:
- Graphic Silkscreens: Dynamic compositions featuring strong lines and rich layers of color.
- Sculptural Textures: Never-before-seen concepts that bring a tactile element to your walls.
- Miniature Art: Thoughtfully sized pieces that bring impact to any space.
Every piece in the sale is framed and ready to hang, making it the perfect opportunity for designers facing tight deadlines or last-minute project needs who refuse to compromise on quality.
Shop the sale here!
Let’s Build Something Together
We’re here to make the process of art curation and framing as exciting as it is efficient. Whether you have a specific vision or need a partner to help you build one from scratch, we’re ready to get to work.
- Apply for a Trade Account
- Explore Framing for Business
- Questions? Reach out to us at hello@simplyframed.com